Founded in 1898 by Frank Seiberling, the Goodyear Tire & Rubber Company has become one of the most globally renowned tyre manufacturers. Their iconic winged-foot logo was inspired by a statuette of the Roman god Mercury in Seiberling's home. It was felt Mercury embodied many of the characteristics of the Goodyear brand.

Today, Goodyear is the world's biggest tyre company, with reported annual sales of more than $15 billion. They are renowned for their breakthrough inventions, firsts and ground breaking improvements, and are often at the forefront of advances in new tyre technology.