Event Tyres were first founded in 2005. Event tyres are an affordable budget quality tyre. These tyres are made of a mix of raw materials, which are balanced and produced in an advanced technological process. Event Tyres are planning to extend their product line to meet the needs of the evolutionary tyre market.

Event tyres have been involved in quality and road handling testing. Event tyres have been tested against Pirelli tyres to see if the lower budget tyres measure up to the same quality as premium tyres. Four budget tyres were tested against the Pirelli’s and Event came on top of all the budget tyres that were tested in that study.